Facebook Pages as a Website Alternative

We have been getting our feet wet with starting our first business over the past few weeks; it has been fun; it has been exhilarating. While in the digital world you measure performance by metrics such as user counts and reviews, in the real world, people come back to you and give you verbal compliments. They refer your products to others who might enjoy them as well.

It is something I wish that I had done earlier!

Now, with a business comes the overhead of various things, one of which is building and maintaining your business’s online presence. Websites are hard enough, not to mention keeping them safe and secure, that a lot of businesses end up with terrible websites that take a lot of time and money to get done by outside contractors.

We had the same dilemma as we purchased a domain and then spent time and money buying and learning various WordPress themes to figure out the best for us. This is even before you start generating content that would ultimately draw customers in. In our events driven business, a lot of this content is in the form of photos and videos. The website also needs to have things like calendar feeds and a way to sign people up for your upcoming events. It would be great to be able to do live videos and respond to people in real time.

Clearly, this is not a simple website we are talking about.

After a lot of tweaking the theme, I came upon an idea – how about redirecting every visitor on our website to our Facebook Page. We needed the Page anyway since that’s how we communicate with our customers and share pictures. Might as well just make it our business website. The only thing missing is email, but that’s an easy problem to solve with the help of any business email provider that supports custom domains.

Facebook Pages provide blogging capabilities, photo albums, apps for business owners as well as consumers, live messaging, and above all, a marketing and analytics platform that really helps in reaching out to the best customers. I am not sure why they haven’t already started selling branded webpages as a service, much like their FB at Work product.

Setting up required a little bit of effort because they don’t natively provide this as a service. This means that you still need to set up your web server to redirect requests to Facebook. At this time, I haven’t set up any custom links on the server, but there is potential in the future to set up links like <yourdomain>/blog to redirect to your Facebook Page’s Notes section.

Now I can focus all my time and energy on one medium. This will definitely change in the future as the business evolves and it would not be feasible to expect every site visitor to have a Facebook login, or be able to use it for e-commerce. Hopefully, Facebook would start offering a more business-ready toolkit by that point.

Soylent

I haven’t been keeping up with the phenomenon known as ‘Soylent’, except when today I just read the news that they have been able to raise a $50M funding round for expansion into new markets as well as retail.

Why is this news?

Well, Soylent is something that is coveted as a food product by overworked millennials who seldom have time to cook for themselves. As such, it is very popular in the elite circles of Silicon Valley. Not surprising, then, that the investors in this food product are all people known in the Valley for making money off software. The company itself is the brainchild of a software engineer from that area. When someone in the family raises money, and that too, in the millions, it is sure to make some news.

I really like how they describe Soylent as ‘addressing one of the biggest issues we face today: access to complete, affordable nutrition’. How did we manage to come to a point in time where pre-packaged powdered nutrition is somehow more affordable than plants that grow in the dirt?

This reeks of hype through and through.

Soylent isn’t even the first meal-substitute – there are countless others. What it does have going for it, though, is that there is a face behind the product and the face isn’t that of a woman. Slimfast comes to mind. It is a meal substitute (although, you still have to include at least one regular meal in your diet), but it has become synonymous with female weight loss. At this point, if you tell someone that you’re on the ‘Slimfast diet’, they’d think you were a woman trying to lose weight, instead of assuming that you’re just time-starved and trying to access affordable nutrition (it is not affordable, though).

For investors, the popularity of the product means a shot at getting bought by a big name FMCG company. It is also a healthy segue from the technology landscape where almost everyone is building an AI or a VR app, not to mention the quantified shortage of skilled people not working for a major multinational company in the Valley.

Is it healthy?

Of course, not. Processed food never is. None of the investors themselves rely on Soylent for their sustenance. It is something that is ripe for the scalability problem that technology investors love to solve, though.

And, it has a brilliant name.