The Times of India has been under a lot of fire from bloggers recently for making a “pseudo-mockery” of the Mumbai floods by posting sound-bytes from their star readers about not being able to read their favorite newspaper in the morning. The first blog post that I came across about this was at Indianwriting.
I do not expect this from a newspaper like The Times of India that takes pride in being the 24th largest newspaper in the world with a circulation of 1,680,000. Gimmicks like this do not set up a good precedent for the print media. I wonder why a reputed newspaper like TOI would sink down to such a depth when I doubt it is going to bolster their readership/circulation.
While I am at this, I would like to point out that the same blog ridicules TOI for touting DNA as a unique newspaper, when in fact it is nothing but a copy of other good dailies in Mumbai.
Seems like TOI needs to get their act straight.