Should you attend the Apple Worldwide Developers Conference?

If you are an Apple ecosystem developer you must be already aware that WWDC 16 has been announced. You have less than a week to decide about your attendance and sign up for the lottery – yes, a lottery to pay up money to attend a tech conference in a different country notorious for its visa rejections.

Geopolitical considerations aside, the question on every mind is – should I really commit to attending the conference? Tickets used to get sold out within months, then weeks, then a couple days, and the last time there wasn’t a lottery (2013), they sold out within about 3 minutes. I have been an attendee twice, once in 2011, and then the last time in 2012. Ever since then, I have tried and ultimately failed to procure a ticket to the annual pilgrimage. It hurt in 2013; felt bad in 2014; felt like a bad bet in 2015, and finally, this year, for the first time since I moved to Amsterdam, I am actually wondering if I should even sign up.

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