How much is your time worth?

Just heard on the news about a free gas card promotion that was sponsored by Verizon Yellow Pages at 25 locations in the US. The first 200 cars to line up at each of these locations received a free $40 gas card today.

People started lining up at around 10 PM last night to be able to receive the free gas money. In an age where people camp out for hours to get hold of a gaming console, why I am not surprised?

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