India Tech and Culture

About the Xbox 360 India launch…

Microsoft has become the first company to officially launch a gaming console in the Indian market (Sep 23). Yes, Xbox 360 is now available in India for the price of approximately Rs. 23,990 (premium bundle)!

This is interesting. This launch comes at a time when Indian youth is increasingly running short of avenues to spend its disposable cash at. Being predominantly a “young” country, India also boasts of a potential gamer community worth about $700 million. Sadly, at the same time, it is also one of the most prolific homes of pirated software. So much so that in 2001, Microsoft had expressly denied any plans to launch their Xbox console in India due to piracy concerns.

The ad campaigns are really interesting, and bring out the great Indian creativity. I seriously consider the advertisements on Indian TV as the best advertisements on TV in the entire globe. All the companies should get their ads made in India. They have chosen noted Bollywood actor, Akshay Kumar, and Indian cricketer, Yuvraj Singh, to be their brand ambassador’s in India.

There’s something India is getting which no other country is…and that is an XBOX 360 cricket video game. At this time, I do not know anything about the game developer undertaking this project, but I hope it is a quality game.

One thing I find interesting about the Indian gaming community is that being heavily exposed to American media since childhood, Indians enjoy the same kind of games as their western counterparts. This is unlike more developed Asian countries like Japan and China that have their own genres and taste. This could be a good thing for Microsoft in the Indian market. All they have to do there is to be competitive in terms of price and new games/accessories availability, and they would have won the Indian youth’s Rupee.

I can’t wait to be able to play Cricket online with my Indian friends. I hope this proves to be a catalyst for the Indian broadband industry’s growth. Truly fascinating times!

Addendum: It has now been confirmed that the cricket game will be developed by Codemasters.

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