Economy India Tech and Culture

Why India will never see anything like Kozmo …

I am sure everyone is aware of Kozmo, the first ever e-tailer of sorts that was actually somewhat successful before closing shop in 2001, three years after its inception. Google Answers has a great thread giving background information about this company. was started by Joseph Park, a Time Magazine nominated Innovator in 1997. There is a movie called e-Dreams that chronicles the growth and demise of this innovative Internet based retailer that actually delivered everything from ice cream to video tapes. The idea was to have inventory for common frequently ordered items, and to forge deals with other vendors for the remaining items.

It was ultimately the pricing and the incorrect and somewhat unclear target customer focus that killed Kozmo. The new CEO had lost focus, and was trying to compete with mail order companies citing quick delivery as the only USP for using Kozmo’s services. I would also say that the idea was pre-mature and ahead of its times. There were still no stringent rules and regulations about Internet privacy, and online advertising was still controversial and somewhat monopolised in the hands of 1-2 key players. All in all, a good time to make short-term money but not to write a sustainable business plan. Only a few companies survived the dot-com crash, and hence, I would not blame Kozmo entirely for its own debacle.

Now, when I say that an enterprise like is never going to be sustainable in a country like India, I base my analysis on the relatively lower importance of the Internet in an average Indian’s daily life. I will stand up against all refutations who claim that it is only a matter of time when the Internet gains as much importance in India.

India differs culturally and socially from the US in more than a thousand ways. Inspite of the Internet and all that buzz, people prefer to carry on their lives using more personal communication means. The Internet is not personal enough to make any difference in an Indian’s life. Sure, it has already replaced newspapers when it comes to classifieds, and postal letters when it comes to time insensitive communication. People still love to go out with their families to shop, and students know better than to order pizza on the Internet. Very busy professionals can often afford manpower to do their chores for them.

Even then, all it takes is a phone call to your neighborhood super-store to get anything you want delivered free to your doorsteps without any minimums or delivery charges. And this has been in place before the rise of the Internet in India. There are companies like P&G India that have actually started telemarketing operations with free delivery. The prices are actually lower than super-stores or discount stores like Big Bazaar. The delivery times are minutes not hours, and you can order anything from the P&G catalog of products.

With all this aready happening, do you still think that there is a market for services like in India? I certainly don’t, and I might be proved wrong in the coming years. All I know is that it would take a lot to have an average Indian consumer pay more to get what he wants in lesser time and without physical effort.

Addendum: I just came across a similar new service in the NYC area, called

Tech and Culture

Google Earth – Can it be used to find Osama ?

Google Earth was released for free last week. After having bought technology from Keyhole, Google has released a basic version of the Google Earth software for free without any recurring charges. There are enhanced versions available for different needs that feature better satellite images and higher quality printing.

Even in its basic form, the Google Earth software can be used in many different ways, and is highly customizable. Check out this website [] for addon files that can be used to really show off this software’s abilities.

It is still a beta so I guess a lot of features would be added on later, but imagine being able to search for people using the software with only their names or phone numbers. That would be truly mind-boggling. Then, imagine implanting a “geo-tracking” chip inside every human on earth, and being able to pull up their location in real time. We could catch criminals so easily ! Ofcourse, different users would be given a different access level based on their role in society, but in theory this system should be able to curb crimes.

I will have a drink to Google’s success tonight. Let’s hope it changes the cyberscape for the better…

Tech and Culture

Look Ma, I run a blog …

After a not-so-short conversation with Vel, I started wondering about the blogging phenomenon that has swept the cyberworld in complete awe just like current Google stock prices have. The term blogging really caught up with the masses after the 2004 US Presidential election that for the first time featured a faultering conventional media. Blogs run by republican and democratic supporters did a very fine job of bringing “real news” to the world.

One has to wonder; is this phenomenon just a fad? How long is this fad going to last? Is it really going to change how we assimilate information? I don’t view blogs as anything more than a website that is easy to update fairly regularly and is much more interactive than a static website in the sense that it allows for some level of reverse interactivity. A blog is just a website, after all. Throw in a few tools like trackback pings and RSS Feeds, and you have a ring of information.

Is this a fad? A short answer is yes. There are millions of blogs out there. Everyone has a blog. How many of these are actually useful? Very few. I think we’re facing some sort of information overdose at present. The problem lies in actually assimilating all the information out there. This is why search is so hot these days. Then there is this whole issue of trust. A blog is a piece of personal opinion. Unlike traditional media outlets, blogs can not be monitored for factual accuracy. Search engines, especially Google&reg, are designed to assign more weightage to negative information when it comes to ranking pages. Clearly, this is a computer science issue here.

I think we need to learn something from E-Commerce technologies when designing the next generation news and information aggregators. Autonomous trust is a keyword in E-Commerce, and this needs to be adopted in dynamic information search algorithms. So, if you have a network of trustworthy blogs giving a certain repertoire of events, they should be deemed credible. Simply assigning priorities to blogs based on traditional link-based page ranking is not a good idea for blogs.

This fad is here to stay, although we will see shifts in how we actually log our thoughts on the Internet. Podcasting is hot now. Something new will enter the scene later. The bottomline is that the pervasion of the Internet has made all of us information producers in the virtual world. It is our responsibility as citizens of the free cyberworld to make this information flow as trustworthy and reliable as possible.

Tech and Culture

Making sense of Bollywood movie piracy …

I watched Kaal in the evening today, and logging back onto the Internet got me thinking about the effect of the Internet on the Indian movie industry. As everyone is aware, it is possible, and rather easy to download the latest movies from the Internet. Ofcourse, since I do not formally condone piracy, I will keep the discussion on techniques and tools to do this out of here.

It is a sure fact that total numbers representing piracy of Bollywood movies are dwarfed by those of Hollywood movies, and the distributors of Hollywood movies do in fact lose a lot of money on account of piracy. On the other hand, in the case of Bollywood movies, piracy actually leads to proliferation of the industry to other cultures. For example, after the ban of Indian movies in Pakistan a few years ago, the only way to obtain Bollywood flicks is through piracy. As such, Indian movies are very popular in Pakistan, and that country also serves as one of the main “godowns” of bootleg prints re-manufactured for distribution.

Outside India, in the US, although there are cities with impressive cinema hall facilities to watch movies on the big screen, for the most part, expatriate Indians still depend on VHS tapes and DVDs to get their dose of desi entertainment. This mode of entertainment does not serve well to pass on a pie of Bollywood to a typical non-Indian who is either indifferent to anything other than Hollywood, or depends on International film festivals organized at prime locations for broadening his movie experiences.

This is where piracy through the Internet really contributes to extending the reach of our film industry. Anyone with a broadband connection can, practically, download top quality rips of Indian movies to be viewed later at their convenience. My rationale is that in such small international markets, piracy is going to happen one way or the other due to lack of infrastructural support. Keeping online piracy unabated does not really affect Bollywood’s bottom line a whole lot. On the contrary, free access to Indian movies often times motivates expatriates to actually invest in India to make quality movies on themes they deem appropriate for the international audience.

Back home, piracy has always been present, but has never been curtailed with a very high level of zealousness. This is because going to movies is an entirely different social and cultural activity in India. Movies are watched to bring the family together on that odd weekday. Such an event is often times actually planned a lot in advance. It is like a celebration of sorts. Hence, as long as a movie has any appeal, people will spend money to watch it at a cinema hall. Watching it in front of the TV or on the computer just doesn’t cut it. How are you going to throw in the popcorn, the pre-movie shopping, the samosas, and the fun evening out if you sit in your home to “celebrate” a movie.

Hence, I am of the opinion that unlike its Hollywood counterparts, Bollywood should not be rigid about enforcing copyright and anti-piracy laws for its movies. Maybe we could then show the world how not to make the average college student unhappy, and make profits at the same time…